residential mortgage

Play to win

Scope:

digital / social / radio

ROLE:

Concept Development / Art direction

TARGET AUDIENCE:

First-Time Home Buyers/Millennials 

https://rolandadams.com/wp-content/uploads/2022/03/090-RM-04-19-D-Obstacles-SocialVideo.mp4

STRATEGIC IDEA:

Residential Mortgage and its tool support learning, planning, and organizing modes. 

https://rolandadams.com/wp-content/uploads/2022/03/074-RM-03-18-R-Obstacles.mp3
19-RM-0031 OBSTACLE-STATIC-3A-RA_300x600
18-RM-0355-OBSTACLE-300x600-3A-RA
19-RM-0031 OBSTACLE-STATIC-3A-RA_300x250
18-RM-0355-OBSTACLE-300x250-3A-RA
19-RM-0031 OBSTACLE-STATIC-3A-RA_160x600
18-RM-0355-OBSTACLE-160x600-3A-RA

INSPIRATION:

Targeting the millennial population of Alaska the look and feel was inspired by the familiarity of their youth. It was a way to connect with our audience showing Residential Mortgages personality while reinforcing their local expertise.