Strategic Idea:
Give Anchorage a story they can root for anD include them in the solution.
Scope:
broadcast / digital / social / radio / print
ROLE:
Concept Development / Art direction
GOAL
Increate graduation rates to 90% by 2020
and community support and giving
AUDIENCE
General Anchorage public
and corporate sponsorships
NEED
Ease +
Motivation
Those dropouts are just a bunch of crazy, no good, troublemakers. At least, that’s what most of the kids who drop out of school are labeled as. But when you delve a little deeper, you’ll uncover there’s much more to their story than meets the eye. These are good, smart kids full of potential, who just haven’t had the same privileges as others. It’s time to look past the labels to help our kids graduate and reach their full potential.
Look past the labels and you’ll see there is more to every kid’s story. You’ll also see an opportunity to help them succeed. By supporting 90% Graduation by 2020, you’ll give at-risk students in Anchorage the support they need to get back on track, graduate high school and realize a brilliant future. We don’t have far to reach our 90% graduation goal, but we can’t do it without you. Donate at 90by2020.org to help our kids and our city reach their full potential.
